Friday, August 5, 2011

Apple Takes Lead In Smartphone Shipments, But Samsung Is On Its Heels

According to a report from IDC, Apple shipped more smartphones than any other manufacturer in Q2, stealing bragging rights from a struggling Nokia. With 20.3 million units shipped, Apple managed to nab a 19.1 percent market share, representing year-over-year growth of 141.7 percent. Samsung and Nokia followed behind, with RIM and HTC bringing up the rear.

It’s worth noting that HTC posted record numbers this quarter with 166 percent YOY growth to claim an 11.7 percent market share, up from 8.9 percent last quarter. The HTC Sensation and Evo 3D had quite a bit to do with that, along with HTC’s increasing prominence in China. Even though the company ranks fifth, it still seemed to eat a large portion of RIM and Nokia’s share. But HTC wasn’t alone in that — Samsung took a big bite, too.
In fact, Samsung’s had an amazing year, seeing year-over-year growth of 380.6 percent. Much of that success can be attributed to the Samsung Galaxy S II, which sold 3 million units in its first 55 days on the market. If they can maintain anything like that growth for a little longer, they’ll leapfrog Apple with ease.
Now for the bad news. RIM shipped a little over one million more smartphones this quarter than it did in the same quarter of 2010 — which would be a respectable bump if the smartphone market itself hadn’t seen far greater growth, hitting 106.5 million shipments overall this quarter. So while RIM didship more handsets, they actually lost a ton of market share.
Now for the really bad news. Nokia, as expected, performed worse this quarter compared to last year both in units sold and market share. After a 30 percent drop in units shipped, Nokia now controls just 15.7 percent of the market. Obviously, the transition from MeeGo to Windows Phone 7 has quite a bit to do with this. While MeeGo dies, customers are opting for brand new phones rather than waiting for a Windows-powered Nokia handset. What’s worse, the wait isn’t ending anytime soon, as the U.S. isn’t anywhere on Nokia’s list of countries to get the first Windows-powered handset.
Apple and Android eating Nokia and RIM’s lunch isn’t exactly breaking news, but seeing the actual numbers is always interesting. According to comScore’s latest numbers, Android has taken a 40 percent market share as of June. It just so happens that the manufacturers seeing the greatest growth — HTC and Samsung — also happen to predominantly run Android. It only follows that if Android can continue to grow at the rate it is, Samsung and HTC will follow suit.

Monday, July 18, 2011

What Are The 20 Most Expensive Keyword Categories In Google AdWords?

Google makes a heck of a lot of money from online advertising. In fact, 97 percent of Google’s revenue, which totaled $33.3 billion in the past twelve months, comes from advertising.

WordStream, a venture capital-backed provider of hosted software that automates most of the manual work involved with creating and optimizing both paid and natural search engine marketing campaigns, has done some research to discover which keyword categories fetch the highest costs per click (CPC) in Google’s AdWords solution.
And of course, they made an infographic based on the results of their research (embedded below).
WordStream compiled data from its own, vast keyword database and the Google Keyword Tool to determine the top 10,000 most expensive English-language keywords over a 90-day period.
Subsequently, the list was organized into categories by theme. The largest keyword categories were then determined by weighting the number of keywords within each category, as well as the estimated monthly search volume and average cost per click for each keyword.
For the record, Google AdWords is an auction-based marketplace where advertisers bid on keywords to compete for top ad placement, with a minimum bid of 5 cents per keyword.
The top twenty keyword categories that demanded the highest costs per click are:
1. Insurance (example keyword: “auto insurance price quotes”)
2. Loans (example keyword: “consolidate graduate student loans”)
3. Mortgage (example keyword: “refinanced second mortgages”)
4. Attorney (example keyword: “personal injury attorney”)
5. Credit (example keyword: “home equity line of credit”)
6. Lawyer
7. Donate
8. Degree
9. Hosting
10. Claim
11. Conference Call
12. Trading
13. Software
14. Recovery
15. Transfer
16. Gas/Electricity
17. Classes
18. Rehab
19. Treatment
20. Cord Blood
Unsurprisingly, the list of most expensive keyword categories is clearly a result from people who, en masse, turn to the Web in search for help, whether it’s for financial, educational, professional services or medical aid. WordStream concludes that the keyword categories with the highest volumes and costs represent industries with very high lifetime customer value: in other words, companies that can afford to pay a lot to acquire a new customer because of the nature of their business.
But I would have personally never imagined that ‘insurance’ would be netting Google up to almost $55 per click. Think about it: that’s about 1,100 times the minimum bid per keyword.

Sunday, July 17, 2011

Google+: One Hell Of A Trojan Horse

g

There’s no shortage of Google+ in the air these days. Overeager pundits and soothsayers are hoping to be among the most visible voices on the net saying which service or company it’s going to topple, why it’s going to fail or succeed, and why it should or shouldn’t be more like this or that.


It all seems awfully premature, considering Google+ is just getting started, and I don’t mean in user numbers. We’re all familiar enough with Google products to know that practically everything they’ve ever done was launched early and incomplete, whether it went on to succeed (Gmail, Android) or not (Orkut, Wave). Most if not all of the big talk surrounding the network right now will have to be adjusted in a month, six months, and a year from now. It’s fun to speculate, but Google is always playing the long game. Google+ isn’t just half-baked; they haven’t even put it in the oven yet. Let’s not judge the cookie by the dough.


Is it an alternative to Facebook? Yes. To Twitter? Yes. To Yammer, to productivity suites, to Skype, to Office, to Microsoft, to Apple? If it isn’t now, you better believe it will be. Google is like a kind of Troll-Borg. You think they put out something that stands on its own, a “Facebook killer” or an “iPhone killer” — but it’s only later that you realize that the separation from the mothership was just an illusion, and the entire bulk of Google was right there the whole time. But it’s too late — you’ve been assimilated. Problem?


I wrote a long time ago about how all these little projects of theirs would be connected and unified, the way the Romans unified their empire by joining all the little roads to their big roads. I thought it was going to happen with Chrome OS, but a tumultuous mobile market meant a late start there; Google+ is more of a clear step in that direction now.


The thing is, as I wrote then, you can’t take the measure of Rome by looking at just one of their roads. And you can’t take the measure of Google+ right now, because it’s just the first mile. The best way to debut the connecting tissue of their web empire wasn’t to make an OS — the market wasn’t ready for that. So after an OS, what is the most popular and accessible platform? Mobile (check) then Facebook, around which there’s growing enmity, distrust, and boredom. Iron: hot. Pile all the Google services into that big wooden horse and say “here’s a nice, secure alternative for sharing things with your friends.” Don’t mention the fact that lurking inside it (waiting for a reveal a few months down the line) are a hundred ways of sucking users away from their existing services — in ways that neither Facebook, Microsoft, nor Apple can. Is it about social? Yeah, because that was the face Google needed to wear this week. Beware of geeks bearing gifts.


I suppose I’ve done what I cautioned everyone else not to do: speculate on a product that’s barely even there. 10 million users is great, but the meteoric rise and fall of countless web services can bear witness to the fact that the first month is probably the least important in a service’s lifetime. Around Thanksgiving we might be talking about how silly we all sounded talking up the ghost town that is Google+. Or maybe some of us will be calling an emergency meeting in the board room because Google just ate our business model alive.

Whatever the case, I feel confident in saying that Google’s long haul plan for + is subtle, sinister, and far-reaching. Not evil, exactly, but cunning and ruthless. Sure, right now it seems like it’s aimed at Facebook and to a lesser extent Twitter, but when the stakes are this high, you better believe they’ve got guns pointed at everyone in the room. Comparing features with its immediate competitors misses the point, and at any rate the landscape shifts so frequently that such comparisons are fleeting to begin with. Think big, and think sneaky. Eric Schmidt seems like a nice guy, but I sure would rather have Zuckerberg or Ballmer for an enemy. I guess we can continue to talk about it, but personally, I’m getting some popcorn first.

Just When You Thought It Was Safe: Skype Vulnerabilities Emerge

skypejaws

Silly hackers are always trying to ruin the Internet and they have found yet another target in the form of popular VOIP software Skype. According to the sweetest text security report ever, linked from h-online’s recap:
“Skype suffers from a persistent Cross-Site Scripting vulnerability due to a lack of input validation and output sanitization of the ‘mobile phone’ profile entry. Other input fields may also be affected.”
I love that—output sanitization. Basically what this means is that an attacker can embed JavaScript in the mobile phone field of his or her profile description. Skype doesn’t filter this field which means this JavaScript can be executed when a contact of the attacker logs in. From there, all kinds of bad things can happen like account access or even system level access. According to Levent Kayan, the current version of Skype is affected (ver. 5.3.0.120 ) and Skype is aware of the issue and should have a patch available next week. Skype is downplaying the issue a bit noting that “the attacker must appear in the victim’s list of frequent contacts” in order to take advantage of the security issue.

What is the moral of the story? Until next week, remember that your mother-in-law overseas (with whom you Skype on a regular basis) can now compromise your system and bring you down! Beware!

The Space Debris Threat And How To Handle It

Yesterday marked a momentous day in U.S. history as NASA launched its final space shuttle, ending a 30-year era. Four astronauts—commander Chris Ferguson, pilot Doug Hurley and mission specialists Rex Walheim and Sandy Magnus—are leading the 12-day Atlantis mission, the 135th and final flight of the storied space shuttle program. After Atlantis returns to Earth, NASA will officially retire the program and shift its focus to developing next-generation crew exploration vehicles (CEV) capable of carrying crew and cargoes to Earth’s orbit, the moon and Mars.

But just days before the Atlantis launch, something unexpected made headlines.

Rocketing past the International Space Station at 29,000 miles per hour, a piece of space debris came only 1,100 feet away from a collision, forcing crew members to take refuge in two space capsules reserved for an emergency escape.

Since the launch of the first artificial satellite, Sputnik 1, in 1957, Earth’s low orbit has become increasingly filled with man-made space debris—objects ranging from a single fleck of paint to larger explosion and collision fragments to entire defunct satellites. Just two years ago, an Iridium satellite collided with an expired Russian Cosmos spacecraft, significantly contributing to the amount of debris already orbiting the Earth.

A piece of debris as small as one centimeter traveling at incredibly high speeds can completely destroy an operational satellite if the orbits of the two intersect. Leveraging existing technologies, more than 20,000 objects have been catalogued by Space Command, but it is estimated that more than half a million pieces exist. Though untracked, these pieces of “space junk” can be lethal to our space systems—from military space systems to commercial systems to civil space systems—no one is invulnerable to the threat.

Our Increasing Dependence on Space

Throughout the past ten years, space has become inextricably linked to all aspects of human life. Just try to imagine one day without essentials like ATM machines, GPS devices, DirectTV and Weather.com. Both private activity and global commerce largely depend on communication, remote sensing and navigation satellites from space. Just three years ago, world government space program expenditures reached historical highs of more than $62 billion dollars.
Similarly, space has become vital to military operations. Investments in satellite communications programs have been climbing rapidly, reaching $6.6 billion spent in 2008 for both non-classified defense and civil programs. But the increasing importance of space to daily life, global commerce and national security has given rise to a major concern about the vulnerability of American space systems to disruption in the event of international conflict.

Consequently, more than 128 satellites are planned for launch in the next decade driven largely by our nation’s defense sector.

But this growing number of satellites in orbit around the Earth has made space a much more hazardous place in recent years. Low orbits have now become so crowded that operators are regularly forced to make emergency maneuvers by firing thrusters to avoid disasters.

This coupled with the rapid proliferation of space debris highlights the imperative for more precise space tracking and surveillance improvements.

Emerging Opportunities

In the near future, enhanced “space situational awareness” capabilities will be paramount to detecting and reporting on the proliferation of space debris and ever-increasing numbers of space objects in Earth’s lower orbits.
As various organizations and individuals focus on developing the next disruptive technology to combat the space debris crisis, the U.S. Air Force is simultaneously working to improve its space surveillance capability. First it wants to replace its current Space Surveillance System, or VHF Fence, which has been in service since 1961. The replacement program, dubbed Space Fence, will be designed to provide enhanced space surveillance capabilities to detect, track and measure these smaller pieces of debris as well as commercial and military satellites. For example, Space Fence will be able to detect a piece of debris the size of a softball traveling at 17,000 miles per hour from more than 1,800 miles away. This enhanced capability will allow precise cataloging of up to 10 times the number of low earth orbiting objects than the current systems in place.

Most importantly, Space Fence’s enhanced situational awareness capabilities will provide more accurate positioning data, providing satellites and spacecraft with much longer lead times to assess potential collision dangers and make more timely and strategic maneuvering decisions. For example, had this technology been operational during last week’s close call for the International Space Station, Space Fence would have provided highly accurate tracking data long before the threatening piece of space debris even approached. Instead of having only 15 hours of lead time, NASA could have had much more time and information necessary to make an informed decision to maneuver—or not—eliminating the need to consider an emergency crew evacuation.

Space Fence will be designed to create a larger field of vision using sensors in both hemispheres to provide a more complete picture of orbiting objects. Delivery of the first radar system is expected by 2015.

Once we have better data about what kind of debris is out there, we can develop all sorts of products and businesses to take advantage of the data and build better systems to avoid it. That’s where entrepreneurs and computer programmers come in. Improved situational awareness will create a host of opportunities for those daring enough to solve one of the most challenging problems keeping us from fully realizing the commercial potential of space: debris.